AI Search Launch
Shipped first AI-powered vehicle search experience to prod users.
+15% conversion & notable UX lift
Mauro Ferrantelli
I build AI‑driven products that launch fast & scaleShipping validated features in weeks — not quarters
Accelerate launch: cut time‑to‑market 30–40% with lean discovery & focus
Grow adoption: +15–25% feature usage via structured experimentation
Protect margins: data‑led prioritization reduces waste & rework
2 concise case studies • read in < 90 seconds
+15% conversion+50% organic traffic0→1 AI search in 60 days6‑digit revenue uplift
Selected Outcomes
SEO Growth Expansion
Structured roadmap for new categories & technical foundations.
+50% organic traffic YoY
How I Ship Fast (Without Breaking Things)
1. Validate What Matters
Ruthless scoping, customer signal first. 1–2 week discovery sprints to kill bad ideas early and surface high‑leverage bets.
2. Ship Learning Loops
Thin slices to prod, instrumented from day 1. Structured experiments (A/B or proxy metrics) drive iteration & adoption.
3. Scale & Harden
Refine architecture, automate quality, expand surfaces only after behavior & value are proven. Optimize for margin & velocity.
Result: faster initial launches (30–40% sooner) while increasing adoption & protecting engineering throughput.
Product Leader | Turning AI into Scalable Products
AI Product Strategy
Artificial Intelligence Product Manager developing AI-driven product roadmaps and implementing prompt engineering solutions for automotive digital transformation.
Agile Leadership
Agile Product Manager and Scrum Master with expertise instakeholder management and cross-functional team leadership for mobility and automotive products.
Growth & Revenue
Driving growth optimization and revenue optimization throughstrategic planning & execution, OKRs, andprocess improvement methodologies.
Professional Experience
Senior Product Manager
Coches.net (Adevinta Spain)
Barcelona | 2021 – Present
Led innovation in one of Europe's largest automotive marketplaces, driving AI adoption, SEO growth, and new business models.
🤖 AI-powered Search Engine (2023)
Spearheaded the launch of the first AI-based car search engine in Europe, improving search accuracy and UX, impacting hundreds of thousands of users monthly.
Result: +15% conversion rate and six-digit revenue uplift
💎 SEO Strategy
Designed and executed a robust SEO roadmap, boosting domain visibility and rankings, achieving record organic traffic growth across multiple categories.
Result: +50% traffic increase within the first year to new categories
🚗 Configurator & New Business Models
Developed a vehicle configurator for OEMs and new monetization products for dealerships.
Result: 30% above sales forecast
👥 Team Leadership
Managed 3 cross-functional teams, winning Adevinta's 2023 Hackathon with an AI-driven solution.
Product Owner
SEAT:CODE (NTT Data / SEAT & CUPRA)
Barcelona | 2019 – 2021
Product Owner for connected car apps backend and OEM configurator websites.
⚡ Fast Delivery
Delivered MVPs of complex applications in 4 months (vs 12 months), accelerating time-to-market by 3x.
🎯 Strategic Planning
Defined and executed roadmaps, budgets, and product requirements for SEAT and CUPRA digital ecosystems.
🔧 Backend Solutions
Oversaw product execution ensuring delivery of scalable backend solutions for connected car apps.
📱 Connected Car Apps
Led development of mobile applications for vehicle connectivity and digital services integration.
Project Manager & Scrum Master
Anticipa Real Estate (Fhios Smart Knowledge)
Barcelona | 2018 – 2019
Led end-to-end project execution and Agile transformation initiatives.
🔄 Agile Transformation
Transformed 3 development teams from Waterfall to Scrum, increasing delivery speed and transparency.
📊 Performance Tracking
Designed performance boards to track KPIs (cycle time, deployments, lead time, change failure rate).
🎓 Training & Adoption
Promoted Agile adoption across managers and directors via tailored workshops.
🏗️ Project Management
Coordinated cross-functional real estate technology projects from conception to delivery.
Skills & Expertise
Focused toolkit for accelerating AI & data‑enabled product delivery. Depth where it moves the adoption, retention & revenue needles.
Product Strategy0→1 MVP LaunchAI Product DiscoveryExperimentationGrowth LoopsSEO & AcquisitionStakeholder AlignmentOKRsData‑Driven Decisions
Featured Projects
Real impact through product strategy, AI implementation, and cross-functional leadership.
AI Natural Language Car Search
coches.net · 2024
Shifted from rigid filters to natural language: users can now search 'family hybrid SUV under 20k in Barcelona'.
Automatic natural language → structured filters mapping
New Car Configurator
coches.net · 2025
A simple flow: pick version, engine and colour; the request reaches the right dealer. The key: AI to unify messy brand data.
+20% new-car leads (early)
Let's Connect
Do you need to move fast from idea to impact? I specialize in building MVPs and bringing products into production quickly and efficiently. Whether it's AI, marketplaces, B2B or consumer solutions — I can help you validate, iterate, and launch with speed and focus.
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