New Car Configurator
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ProductAIAutomotive2025

New Car Configurator

A simple flow: pick version, engine and colour; the request reaches the right dealer. The key: AI to unify messy brand data.

Mauro Ferrantelli
01 February 20254 min read
On this page (7)
  1. 01Overview
  2. 02The Problem
  3. 03Our Solution
  4. 04AI Layer
  5. 05Impact
  6. 06My Role
  7. 07Next Step

01Overview#

We built a new‑car configurator so anyone can select version, engine and colour without technical knowledge and send a precise request to the right dealer.

Configurator summary screen
Fig 1Final summary ready to send to dealer
Short demo of the 6‑step flow

02The Problem#

Heterogeneous catalogues: inconsistent, duplicated naming made a single clear experience impossible.

03Our Solution#

Six steps: 1) Brand & model 2) Fuel 3) Version 4) Engine 5) Colour 6) Postcode → correct dealer with full context.

Step 1 brand & model
Step 2 fuel
Step 3 version
Step 4 engine
Step 5 colour
Step 6 postcode & CTA

04AI Layer#

AI ingests each brand catalogue and transforms it: groups equivalents, removes duplicates, and labels versions/engines consistently.

Without this layer we would spend weeks per brand; with AI we launched the first in days and scaled almost plug & play.

05Impact#

  • ~20% more leads (early)
  • Lower bounce: clear steps
  • Specific leads (exact version + colour)
  • Rapid scale to new brands

06My Role#

  • Vision, metrics & MVP scope
  • Specs & microcopy
  • Design/Engineering/Data/Sales coordination
  • Normalisation pipeline design & QA

07Next Step#

Add more brands, dealer price transparency and explore pre‑financing to reduce time to deal.

Final screen with contact
Fig 8Handoff: exact configuration + nearest dealer

Impact Highlights

+20% new-car leads (early)

Automatic multi-brand data normalisation via AI

Clear guided 6‑step flow

More qualified dealer leads

Watch demo